First of all, a good branding strategy of a service oriented company should reflect the nature of the services offered by the company. So lets ask ourselves a question
What is the nature of angel therapy services?
To express the nature of angels' delicate bodies and their healing effect, graphic designer need to choose the proper art and design language.
How to covey angels' nature in graphic design?
6 Common mistakes in angel therapy business branding
- The extensive use of deep, dark, saturated pure purple colour - it has a very bad psychological effect of feeling nervous, depressed, terrified
- The use of strong cold vs. warm colours contrast, i.e. purple and orange - annoying, getting on nerves effect
- Th use of saturated, deep pink colour - childish effect
- The use of animated, glittering child-angel graphics - it doesn't add professional authority
- Using of images of angels flooded with bright orange and red colours conveying the message of burning, destroying fire rather than soothing, healing effect.
- No unity between graphic design of a business' website and Facebook, Twitter and other social media profiles.
Professional advice for angel therapists and coaches
When you are an angel therapist, angel coach, you need to rely on a professional graphic design services so that your clients could trust you and your professional help.