The Style is hidden in details like composition of elements, the size and proportions of elements, the right shade, shape, size of fonts, not only their typeface. I have impression that developers get focused too much on website many features, portfolio options, blog choices, slider types offered, forgetting to design something that would really fall into creative category. They obviously copy the style of their competitors that make it impossible to win distinct recognition.
Looking through countless Wordpress theme demos, wasting lots of time only to find out that there is nothing to keep an eye on, it may be really frustrating. Yesterday I was, however, very lucky to find truly excellent clean Wordpress theme for my art portfolio website In the end.